7 Ways to Use Video Conferencing Software for Small Business

As 2021 is slowly coming to an end, many small business owners will be looking for the best video conferencing software. Are you one of them? 

Video conferencing saw an unprecedented 500% increase in demand in 2020, and this trend will continue throughout the years, as remote is now a norm. 

But video conferencing software doesn’t always come cheap. Most small businesses still spend up to $1000 per year in license fees. Smaller businesses — especially those that are starting out can benefit most from using video conferencing that don’t require monthly subscriptions. For instance, like the free plan offered by Flowz Meeting. 

Though the tool is available to Flowz paying customers and meetings, you can still access it when signing up for a trial version. You’ll enjoy features like sharing their screens, breakout rooms, private chats, and more.

Quick facts:

• The video conferencing business will be worth $50 billion by 2026. (Source: Global Market Insights Inc. 2020)
• 90% of North American businesses use video conferencing software to have meetings.
• Most small businesses are likely to spend more on video conferencing software in 2022. 
• By 2025, at least 36.2 million Americans will be working remotely. (Source: Upwork)
• At least 79% of small business owners believe video conferencing is more productive than face-to-face meetings. (Owl Labs 2020)

Here are seven that you use to grow your small business.

1. Video conferencing allows you to show benefits to potential buyers.

Imagine this: you run a small business on a shoestring budget. You can’t afford high salaries, travel costs, and telephone bills. You still expect your business to grow, even though you have no budget. 

And for your business to grow, you need more customers. 

• You can’t get more customers if you don’t sell to them. 
• You can’t sell if you can’t communicate.
• And you can’t close sales if you don’t persuade potential buyers. One way of achieving this is by showing them and not telling them.

A video call is efficient in showing the company’s benefits to prospects without leaving your office. It allows you to use videos, infographics, and other content to drive the message home. 

Example: Jaco Van Zyl is a Sales Manager for ProcureIt, a startup for a purchase order app for construction. His goal is to close at least a hundred new clients every month. He puts together a sales presentation that shares with every new user that signs up for a new trial. Then he uses Flowz Calendar to send invites to prospects. After creating a unique meeting link on Flowz Meeting, he adds it to the calendar and sends invites. 

During the call, Jaco shares his presentation with prospects. He shows them all the benefits of using his tool. Jaco understands that 65% of prospects are visual learners, so showing them visuals allows Jaco to persuade prospects better than just rattling off stats over the phone.

2. You can use video conferencing software to collaborate. 

As a small business owner, you may well be doing everything yourself. But there are days when you want to collaborate. You want to get your team’s input. You want to delegate tasks, and so on. A video conferencing software allows you to do just that. 

Example: Jacqueline is the owner of Blackboards online, a training small businesses for workers who want to enhance their skills. Her programs are 100% online, and students are from different countries. Jacqueline prefers Flowz Meeting for teaching students. Her students love it too. She offers private, dedicated course rooms for breakout sessions, one-on-one meetings, and office hours.

3. You can have as many webcams as you like

Depending on which video conferencing software you use, it’s always a good idea to choose the one that has no limit to the number of webcams you can have. It should make it easy to use with any device, from laptops, mobile phones, and tablets. 

Example: Coby owns a small financial advisory firm. These days he meets with all his prospects online. It saves him time and money. Before finding Flowz Meeting, he used to spend thousands of dollars on subscriptions. Now he can meet with each potential customer without leaving his home. And his business is slowly growing.

4. You can use it to upload videos. 

Video content plays a huge role in selling products and services. So when you choose a perfect video conferencing software, go for the one that allows you to upload videos and share them with your participants.

Example: Using Coby’s example to illustrate again, he always starts his presentation by showing his prospects a two-minute video. Luckily, Flowz Meeting allows him to upload his video.

 Once he is sure that prospects have watched, he usually asks them this question: “Can you relate to this problem?” Most of them would say, “Yes.” Then he will proceed and tell them how they can use his services to solve those problems.

5. You can use a whiteboard! 

Another helpful functionality that small businesses should use is a multi-user whiteboard. It can allow multiple users to give their feedback, share ideas, and bounce off ideas. 

Example: Flowz Meeting is one of the few video conferencing software that has an interactive whiteboard. It is not only suitable for businesses, but schools can use it as well.

6. You can secure business communication 

Small businesses can use video conference software to have secure and safe meetings. A cloud-based video conferencing platform like Flowz Meeting supports Advanced Encryption Standard (AES) that allows secure meetings.

Example: James was once a victim of Zoom bombings. Hackers infiltrated his meetings and posted racist words on his public chats. Since he started using Flowz Meetings, all his appointments are now safe and secure. 

7. You’ll save money and time

You don’t have to travel for minutes and spend money on gas to have meetings. You can have a quick call with your prospects, customers, or colleagues. Then use the money you could have spent on traveling to grow your business. 

Video conferencing tools like Flowz Meetings offer recording, private and public chatting, and audio conferencing. So you can do more than video calling with it. 

Closing words

It doesn’t matter which industry your business belongs to; you can benefit from video conferencing software. It can help you close sales faster, services your existing customers, and achieve sustainable growth.

Are you looking for easy-to-use video conferencing software? Try Flowz Meeting today! You can use it to host webinars, interview new employees, have a panel discussion, and more.