Women’s Day: Meet these wonder women in the SaaS industry

As you know, we celebrate WOMEN’S DAY every year on the 8th of March. But do we actually need a day to celebrate their presence and essence? Women across the globe have marked their existence everywhere. They have influenced the world, especially in the technology and IT industries. 

Having said this, let’s talk about some of the women who impacted the SaaS industry. What challenges they are facing. How they are overcoming them and so on. After all, it is their day and deserves special mention about such notable women.

Women and the SaaS industry: 

How is the SaaS industry for women? Are they leaping against all odds and shining? 

Well, the reality is, women have shown how successful they can be in any industry. Women are taking on key positions and successfully incorporating technology into services.  

Industry-specific HRs say that women are competent in empathetic thinking, and the SaaS industry absolutely needs this. 

The IT industry had about 31% of women in tech jobs across the globe in 2021. According to Gartner’s research, it is not a bad figure. Women in this sector will grow in the years to come as more women are keen to join this sector. 

What factors contribute to women’s employment in the SaaS industry? 

The increasing number of job opportunities in this sector is the first reason. Besides that, women are slowly adopting this industry. There are about 31-45% women in the Saas sector alone in this financial year. So, is it not positive growth? 

For instance, when it comes to SaaS product development & marketing , many women are getting into marketing. These two functions need continuous development and upgrading. And, women are tuning themselves for these. They understand the need and impacting the industry. 

Challenges faced by women in the SaaS industry? 

Although we see leaps and bounds of positivity for women in this industry, there are some challenges. Of course, these are not formidable. 

Women need a unique push-up from the government as well as corporates. SaaS-based courses and incentives will push more women towards this field. 

We should precisely shape the work environment for women. Say, for instance, a work from home or a more balanced office and home schedules will do good for them. Working women, as we know, are needed in homes and offices alike. When given a comfortable working atmosphere, the results will be amazing.

Corporates and governments should develop a policy that allows women to balance their work. When this happens, we will see more women empowering the industries.

Despite such odds here and there, some women marked their presence in this industry. Here are some mighty tech ladies in the SaaS sector.

Katherine Kostereva

Title: Chief Executive Officer & Founder, Creatio

She is the life behind Creatio – a multinational company that automates industry workflows and CRM with maximum freedom and no-code required. Under Kostereva’s guidance, the firm has connected 700 employees for one purpose – to create a world where everyone has a chance to automate business ideas in just minutes.

Kostereva’s outstanding leadership made her the most respected person within the sector. Can you imagine the command she holds? Let us tell you, for three straight years; she has been on the SaaS CEO recognition lists. 

Amanda Fennell

Title: Chief Security Officer and Chief Information Officer, Relativity

Fennell chairs two crucial positions at Relativity, CSO, and CIO. She joined as CSO in 2018 and is now also the CIO. Fennell champions and directs security approaches in risk management and compliance practices. As a CIO, she builds and supports information technology practices. 

The woman even hosts the Security Sandbox podcast of her company. She has 15 years of experience in cybersecurity and forensics. Before joining this company, she glorified companies like Rutger Cyber Security, Symantec, and Booz Allen Hamilton.

Elizabeth Carducci

Title: Executive Vice President and Chief Revenue Officer, Medallia

Carducci is a creative leader in the customer and employee experience industry. Her efforts in building Medallia’s success is a saga in itself. Today, the company owes its leadership in employee and customer experience management purely because of her. She has more than two decades of domain experience. 

Carducci is like a one-woman show for the company. She directs sales, solutions consulting, solutions principles, product marketing, and market intelligence. 

What more can we ask from a leader…!

Faiza Hughell 

Title: Chief Customer Officer, RingCentral

She focuses on fostering success for RingCentral’s customers across the globe through professional services, implementation, and customer support. This lady is responsible for the company’s substantial global small business customer base. As the CCO, she has created and led many teams in the sales wing. Hughell is the final authority in sales development, solutions engineering and BDR.

Jennifer Ives

Title: Senior Vice President of Global Partnerships, 3Pillar

Jennifer Ives is a seasoned business leader. She has more than two decades of experience in making revenue-generating enterprise plans and leading teams. She finds, develops, and implements innovative strategic partnerships to navigate and increase the revenues of 3Pillar. 

Before the current role, the woman has also led P&L and sales activities.

Caroline Dalal

Title: Co-Founder and Chief Marketing Officer, Flowz

Caroline Dalal is rightly the wonder woman. From a journalist to establishing a company, she has shown what women can do. Caroline started her career as a broadcast journalist. She has worked for noted companies like OMNI Television and CTV News. Following a successful career in journalism she started Flowz a company that provides remote business services and software.  

As the CMO of Flowz, Dalal mixes up her versatile journalism skills and the power of digitalism to make Flowz’s services and apps for small, medium, and big companies alike. Her branding and marketing strategies have the mix of humanity and creativity thus making her one of the most sought-after digital experts in the marketing field.  

These ladies have made the women proud with their efforts and success in the SaaS industry. It’s not only the women who should take inspiration from them. It can be anyone. 

On this International Women’s Day 2022, Flowz wishes every woman A HAPPY WOMEN’S DAY.